Why Advertising Fails

and How to Correct It!

 

 
   

    If you own or manage a small business, you are almost assuredly using advertising of some kind to increase sales and to obtain new customers. The question is, does your advertising work?

    J.C. Penney, the founder of the Penney's department stores, once said:

"Half of my advertising

is wasted.

I just don't know

which half."

   

    Do you know if half (or more) of your advertising dollars are being wasted on ineffective ads, poor media selection, and poorly targeted promotions? Do you know how to determine whether an advertisement will generate enough sales to pay for the promotion and make a profit?

  • Are you afraid that your competition knows how to advertise more effectively than you?
  • Do you worry over what is the best advertising mix to promote your products and services?
  • Are you frustrated that your advertising seems to be just a waste of your hard-earned money?

      Many small business owners and managers that I work with mistakenly believed that all they had to do to have a successful ad campaign was to simply run an ad a couple of times in the local newspaper or to send out a single direct mail promotion.

 

     Based on what they had been told by the advertisers with whom they placed the ads, these business owners expected (hoped) that once the ad ran, sales would pour in the door.

      Unfortunately, in far too many cases, the advertising generated little or no additional business.

 

Would you like to increase the

response you get to your

advertising by 500%-1000%?

 

The good news is, it is possible to have successful advertising.

It is possible for you to dominate your competitors.

And, what's even better, because your competitors don't know the secrets to successful advertising, they won't even be able to figure out how you are doing it!

      Do you know why most advertising fails? Look at the

following reasons and see if any may apply to you.

 

Why Most Advertising Fails

 

  • Poorly defined target market.
  • Insufficient market size to support viable amount of sales.
  • Unknown profit value of customer.
  • Poorly defined advertising message with no emotional 'hook' to grab prospects attention.
  • Improper use of Headline.
  • No Offer, Call-to-Action, or Guarantee.
  • Insufficient market coverage by selected ad media.
  • Insufficient frequency of exposure (how often ad runs).
  • Inconsistent advertising presence in market.
  • Too short of advertising presence in market.
  • Failure to track results and adjust future promotions to maximize ROI of ads.

  

      If you feel that your advertising is not producing the hoped for results, listen to what one person who purchased my course had to say after he read the book:

 

Hawkeye:

    Until I read your course, I had no idea that there were so many factors that go into having successful advertising. It's no wonder my previous advertising was a big waste of money. Now, thanks to what I have learned from your course, I tell my advertisers exactly how I want my ads to look.

      The results have been amazing. Thank you so much for helping small business owners like me to compete effectively on a limited advertising budget.

                                                                      J.S.

                                                                      Financial Planner

 

Contrary to what you may think, the media in which you place your ad accounts for only about 10% of its

potential success.

Do you know what factors account for the other 90% of a successful ad? You will after you read this course!

 

When you finish reading

this course you will:

 

*  Know how to calculate the value of a customer to your business.

*  Understand the three major factors of successful advertising:

1. Message

2. Reach

3. Frequency

*  Understand the key elements to include

in your ad message:

1. Headline

2. Emotional hook

3. Logical justification

4. Offer

5. Call-to-Action

6. Guarantee

7. Testimonial

 

* Know how to compare and select the

best media for your ads.

* Be able to calculate the response rate

and ROI of your ads.

 

     Small businesses owners usually cringe when they think about spending money on advertising. They worry over questions like:

 

"What happens if I pick the wrong type of media?"

"How do I know if anyone will read the ad?"

"Should I put an ad in the Yellow Pages?"

"Will the geographic area I pick be too big?

Or not big enough?"

  

And most small business owners have enough to do without having to worry about spending huge amounts of time learning how to become

an advertising expert.

    Most small businesses can't afford to hire an ad agency. The bad news is, when they let the media company design their ads:

    The ads designed for

'free' by most media vendors

all look the same.

 

    Your ad looks exactly like all the others. Your ad gets lost among the thousands of other look-alike ads created in mass by the direct mail vendors, the Yellow Pages vendors, newspapers, TV stations, and web site designers.

Are you tired of being at

the mercy of the

advertising companies?

    Would you like to be in

charge when you meet with the

media vendor?

  

    Are you willing to invest a few dollars to learn how to make your ads more effective?

    Will you invest a few hours of your valuable time so that you can take control of the design and content of your advertising?

    Many small business owners and managers have decided that they want to be able to make educated decisions about their advertising. They no longer want to trust advertisers for the design, reach, frequency and selection of media that will best communicate their products and services to their prospects.

    Here is what another reader of my course had to say:

 

Hawkeye:

     In the first fifteen minutes of reading your course, I learned enough to save myself hundreds of dollars on my advertising costs.

    And, after having implemented many of the simple yet powerful ideas you offered, my sales have increased at least 50% while my advertising costs have actually gone down.

    I only wish I had read your course when I first opened my business. It would have saved me thousands of dollars in wasted advertising money and I would have probably doubled my sales volume. Thanks for the great info.

                                                                B.H.

                                                                Pizzeria Owner

   

     But, you say you don't own a pizzeria or do financial planning? Well, those are only two of the businesses that have been helped by this course. Following are some of the other types of businesses that can benefit from the ideas in this valuable guide.

 

   Accountants    Carpet Cleaners    Chiropractors
   Dentists    Doctors    Electricians
   Hairstylists    Landscapers    Lawyers
   Mail Centers    Nail Salons    Office Supplies
   Painters    Pest Control    Plumbers
   Pool/Spa Businesses    Retail Stores    Restaurants
   Service Companies    Snow removal    Tanning Salons

 

If you sell products or services

primarily to consumers within

a local geographic area,

this course is for you!

 

    Now, perhaps you feel that your advertising already works pretty well. And, if it does, congratulations!

    But, is it working as well as it could? Do you know the answers to the following questions which can have a dramatic impact on the effectiveness of your advertising?

1. Do you know the difference between a response rate and a conversion rate?

2. Do you know how it is possible to lose money doing 'successful' promotions?

3. Do you know how to keep from cannibalizing sales from your own business?

4. Do you know the major difference between Yellow Pages advertising and almost all other types of advertising?

5. Do you understand that, how you present yourself at networking events and even driving in traffic can negatively 'advertise' your business?

 

     If you were able to truthfully answer "Yes" to all those questions, then you are far more knowledgeable than most small business owners.

     But, if you don't know how those things affect the success of your advertising:

 

You are probably wasting at least

half of your adverti$ing!

 

     Do you know how many times, on average, a consumer must be 'exposed' to your ads before he or she is likely to make a purchase decision? Just to give you a hint, it isn't one or two.

    Do you know if receiving your direct mail piece is more valuable or effective as an advertising tool than having a prospect visit your website or meet you at a networking event?

 

This is the type of invaluable information you will learn in my course. 

     Knowing the answers to these questions can save you hundreds and maybe even thousands of dollars on your advertising expenses.

 

"Okay, Hawkeye. I get the message. But I have a very limited ad budget. If I have to spend a lot of money on your course, I won't have any left to spend on advertising."

 

     As a small business owner myself, believe me, I understand how it is to operate on a limited budget. As the saying goes, "Been there, done that."

     That is why I have put together this course specifically for owners and managers of small businesses. Having started and operated my own companies, I know about the pain and expense of running a business.

      Let me tell you what else I know about most small business owners and managers:

I'll bet you don't have any excess time or

money to spend learning how to be

an advertising expert.

     What you need are simple, easy-to-implement, yet cost-effective ideas on how to get the most out of your limited advertising budget. You need that information now, and you need to quickly learn things from it that you can immediately apply to your business.

      I also know something else you want:

You want me to guarantee that what you learn from my course will save you money and signficantly increase your sales.

And, if it doesn't,

you want your money back.

 

    No problem. I'd ask for the same guarantee. And here it is.

 

My Money Back Guarantee

     If you buy my course, you can use the

information you learn from it and apply it to your business for one full year.

If at the end of that year you don't feel you got more than your money's worth out of the course, I will refund your money.

Quickly. Completely. No questions asked.

 

    And, of course, you still get to keep the information.

    So, how much would this information be worth to you?

    You might learn this information from 'experts' in multi-day seminars for $1,000-$3,000. That's assuming that the seminar is being offered in your area. Throw in travel costs and it will cost a lot more to go to an out-of-town presentation.

   

    Of course, at most of these 'famous guru' seminars, you will get to hear a lot about the advertising of companies like Coca-Cola, Dell, Starbucks, Amazon, and any number of other 'mega-companies.'

    What relevance that information will have to your small business you will have to decide for yourself.

      As another alternative, you might be able to take a class at your local college for $400-$500. Of course, you will have to attend class 2 hours each week for 8-12 weeks.

    Or, you can

 

    You can immediately download the easy

to read and print PDF file.

You can be learning useful information about advertising that relates specifically

to small businesses like yours

in a matter of minutes.

    Read it at your own pace. Grab a cup of coffee and read it in the privacy and comfort of your own home or office.

    Print a copy and make notes in the margins. Share the important parts with employees.

    Learn a couple of new ideas today and experiment with them tomorrow. Then, learn some more next week.

    Successful advertising takes time to work so don't get in a big hurry. Take time to understand what really successful advertising is all about and then go kick your competitors' butts.

    And, remember, you have a year to use

my concepts to see if they will help you get more out of your advertising.

If you apply my concepts

and they don't work for you,

contact me and

I will refund your money.

 

      So, are you ready to take your advertising to the next level?

      Are you ready to take control of your advertising instead of being at the mercy of the advertising companies?

      If so, click on the order button now. You will be able to pay for your order by credit card or through a Pay Pal account.



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     And how much will this investment in the effectiveness of your advertising cost you?

$249.00

$129.00

$99.00

    No. You get all of this valuable information for only $19.95.

    Is it worth the price? The good news is, you get to be the judge.

     And, remember, you have 365 days to use the techniques and ideas I offer in the book before you must decide if you got your money's worth.

    But, before you make your final decision whether to buy my course or not, would you please consider this?

    Won't you make back your investment

with the first extra customer you attract with more effective advertising?

    I'm pretty sure you will. But, don't take my word for it. Here is what yet another person who purchased the course had to say:

 

Hawkeye:

     When I first saw your course advertised, I doubted that it would apply to my chiropractic business. Boy, was I wrong.

      Just the one piece of information about the way emotions impact purchase decisions was worth the price of the course. When I started using that concept in my ads, sales took a noticeable jump.

     Knowing what I know now, I would gladly have paid $500 for the information in your book. The savings on my ad costs and the extra sales I have generated in just the first few months have been worth more than 100 times what I paid for the course .

     So, thanks for the great information. And, if you write any other courses for small business owners, be sure and let me know. If they cover other aspects of small business as well as this one did, I will be a willing buyer.

                                                           S.P.

                                                           Chiropractor

 

     Okay. If you have reached this point, it is time to make a decision. Your time is valuable. Therefore, if I haven't yet convinced you that what I offer and the guarantee that I provide is worth the risk, then I believe you should save your valuable time and move on. There isn't much more I can say to convince you.

    But, really, what's the risk?

    Even more importantly, what's the potential return on your investment?

    Will you invest $19.95 risk free, for a potential payback of $695? Or maybe for a payback of $6,995? Or on a potential long-term payback of even more?

    Time to choose. I hope you choose to click on the Order Now button below so that you can start saving money, increasing sales, and reducing your worry and frustration about your advertising today.

    If you choose to buy my course, I will say "Thank You" in advance. I hope you find it to be as valuable to your business as my other customers have found it to be valuable to theirs.

    In any event, have a great day and thanks for visiting my site.

Sincerely,

Hawkeye Richardson

President

Hawkeye Consulting, L.L.C.



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Hawkeye Consulting, L.L.C.

7925 N. Oracle Rd., PMB #176

Tucson, AZ 85704

(520) 797-6642

www.HawkeyeConsulting.biz